Smirnoff daily social
For a while, my job was to make alcohol look cool on social media. Tough life, right?
Here’s a few that I like to think really encouraged the youth of America to overindulge.
“Hello, yes, we’d like to reschedule our summer bod to next year”
“New year, new you, same workout routine”
“That’s right. You aren’t the only not wearing pants rn”
“Move over ranch dipping sauce, we’re the new party favourite”
“We were wondering why the box said ages 21+”
“The way to our heart is through a thick coating of dark chocolate”
“Look at our Zero Sugar ice cooler. She’s cute. Until she melts, then she’s a mess”
“No gift receipt, no problem. We’ll find a use for it
“The only championship rings we actually care about”
Agency: 72andSunny
Creative Partner + Designer: Eric Rogers
Creative Directors: Devon Hong, Tony Kalathara
Unpaid Hand Model: Mayra Yaji