ONE IN SIX PACK
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ONE IN SIX PACK *
Today in America, one in six people are Hispanic.
So, for Hispanic Heritage Month, Modelo partnered with acclaimed Chicano street artist Sentrock to design a one-of-a-kind 1 in 6ix pack that celebrates the heritage and pride of the Hispanic American community.
The One-in-6ix pack was rolled out with a sneaker-drop-inspired campaign and released as an auction to raise money for Unidos US — the oldest Latino nonprofit in America.
Agency: Grey
Executive Creative Directors: Sara Worthington, Armando Flores
Creative Directors: Anna Wehr, Laura Osborne
Creative Partners: Alee Bono, Julian Castillo, Ivy Phan
Artist: Sentrock