ANGEL SOFT : POTTY-TUNITY
*
ANGEL SOFT : POTTY-TUNITY *
A SUPER BOWL SPOT DESIGNED TO BE MISSED
Live events are getting longer and longer. But bladders aren’t getting any bigger.
And running to the bathroom feels like you’re guaranteed to miss something big.
So we used data to uncover the best opportunities to go potty – AKA “Potty-tunities” – during live events so people can finally go without the FOMO.
We launched the campaign during the most action-packed cultural event there is:
THE SUPER BOWL
A day when you don’t want to miss anything – the ads or the action, or the halftime show
Our Potty-tunity aired moments before the halftime show, which is statistically when bladders needed it the most.
It all started two weeks before the Super Bowl when Fox Sports host Julian Edelman went missing right before the NFL Sunday kickoff.
Where was he? The bathroom.
That’s when Angel came in to announce the solution to the potty problem with a teaser
And it doesn’t stop here. The Potty-tunities are endless.
Think music concerts, think gaming competitions, think movie theaters…
Coming spring of 2025 ;)
Agency: Grey
Executive Creative Director: Brent Singer
Group Creative Directors: Madeline DeWree, Samuel Isenstein
Strategy Geniuses: Hannah Loeff, Renee Schilb
Creative Partner: Alee Bono
Animation Directors Todd & Kylie/ Psyop